Credibility Sells

This year the local UK Young Lions brief was to create a campaign for the News Alliance,
a cross-industry coalition aiming to encourage advertisers to support trusted news and journalism. The goal was to persuade advertisers (and their agencies) to play an active role in sustaining the news industry into the future.

Highlighting the importance of credibility in advertising, we brought to life a print campaign through the very names of the most credible news publications in the UK, securing us the top spot in the competition and the opportunity to represent the UK on the global stage at the Cannes Lions festival in France.

UK Cannes Young Lions 2026 - Print Category, WINNER